Verkkosocial media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social. Verkkothe results confirm innovation and resilience as key dynamic capabilities to address a changing business landscape and remain competitive. Verkkomarketing, innovation, and general management research identify key resources and capabilities that may help firms leverage social media during their. Verkkothe emergence of social media has birthed a new generation of entrepreneurs who are utilizing the platforms to build thriving businesses, invest in.
Verkkothis section reviews the following organizational areas or processes in which social media can impact innovation: (a) new product development and.
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